about
Jenni Lien is a Christian writer, artist and podcaster. She is the founder of The Yay Project, an online ministry that seeks to help women celebrate their God-given design and pursue their kingdom calling. The seeds for The Yay Project were planted in 2018, a year before launch, when Jenni felt God call her to lay down her goals for the year and wait on Him like Mary of Bethany. One day, during quiet time when she was struggling with identity and fear of rejection, He reminded her ‘You are you’ (Yay!) and so came the idea to write, draw, testify and encourage anyone that wants to listen (Psalm 66:16) of this truth.
Through The Yay Project, Jenni has had the joy of e-praising God with over 50,000 women all around the world, and is always overjoyed to connect so deeply through a shared love of Him. She also loves to testify through the You Are You podcast which has the same mission. When not serving on The Yay Project and You Are You podcast, she works in children’s book publishing and is a freelance food writer.
After spending 10+ years working in publishing in Asia (Singapore and Hong Kong), Jenni has recently moved back to Canada to pursue entrepreneurship. More info coming soon!
words
Since launching in August 2019, Jenni has shared testimonies and digital art via The Yay Project's Instagram account almost daily. Posts include devotionals, poems, personal essays, prophetic encouragement, and more. Her prayer is that The Yay Project is a place where women can:
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Come read and be REFRESHED!
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Be reminded of how GREAT our God is
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Grow more and more passionate to live for God 100% in ALL seasons
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Discover, grow in, and become BOLD in God-given callings
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Find community with God-loving women from all over the WORLD
The community has grown to over 35,000 on Instagram and 10,000 on Facebook. Top markets include the Philippines, India, Indonesia, the US and the UK. The top age range is 25–34 (46.8%) followed by 18–24 (34.5%) and 13–17 (5.2%).
She occasionally writes longer posts and shares testimonies of women pursuing their God-given callings on www.theyayproject.com.
art
Jenni is a self-taught artist. Before drawing, she invites God to provide ideas, images, words, even colours, and then enjoys the process of worshipping her Creator while creating. The Yay Project has a recognizable pastel colour palette and exudes a child-like simplicity and joy.
In 2020, Jenni was invited to design a greeting card collection with Christian stationery company Wildergeese, based in Melbourne, Australia. The 1 John Collection was released in May 2020; a limited reprint was released in June 2021.
podcast
You Are You podcast was launched in August 2020 and is available on Apple Podcasts and Spotify. It aims to encourage listeners to embrace their God-given design, serve out their Kingdom calling, and, most of all, love God 100%. The podcast has reached 10,000+ listens and charted all around the world... including the top 10 in Apple Podcast's Christianity charts in Hong Kong, Singapore, Indonesia, India, and Kuwait (where it hit #1!).
interviews
For more information about Jenni and The Yay Project, you may like to check out the following interviews.
Soar Girls Podcast
(December 2021)
Jesus Conversation with Jenni Lien
testimonials
contact
I would love to hear from you! If you have any questions or would like to serve together, please use the form below or send a DM on Instagram.