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Passionate about helping women
celebrate their design, pursue their calling, and enjoy emotional health.

Jenni Lien Christian founder, entrepreneur, writer and blogger

About Jenni

Jenni Lien is a founder, content creator, and communications consultant.


She is the Founder of Yay Ministries, an online ministry that seeks to help Asian women celebrate their God-given design and pursue their calling. Through The Yay Project (Yay Ministries' main blog and social media accounts), Jenni encourages an audience of 50,000. Her podcast You Are You regularly charts in Apple Podcast’s Christianity and Religion & Spirituality charts, and has made the top 10 in Hong Kong, Singapore, Indonesia, India and Kuwait (where it reached #1).

Jenni is an experienced publishing and communications professional. She has over 10 years of experience building and managing academic and education products for Oxford University Press and Taylor & Francis Group, where she held roles such as Publisher and Managing Editor. She also has 6 years of lifestyle writing and editing experience, and past clients/collaborators include Shangri-La Group, Four Seasons Hotels, Foodie, Basic Invite, and Grammy-nominated recording artist Mike Posner. Currently, she serves as a Communications Consultant at The Salvation Army in Canada - Territorial Headquarters.


As well, Jenni is the Founder of Pink and New™, a young startup that aims to equip churches to help Millennial and Gen Z women seek God for emotional healing, maintain their emotional health, and pursue their calling. Pink and New is currently involved with Velocity Incubator's Venture Ready program and Communitech's Fierce Founders Bootcamp.

Jenni is a British-born, Taiwanese-Canadian. After spending 10 years working in Singapore and Hong Kong, she is currently based in Kitchener-Waterloo and Taipei.

Business & Content Strategy  Writing
Master of Business, Entrepreneurship & Technology
  Project Management   

Social Media  Master of Education

Relationship Management  Podcasting

Interviewing   Editorial & Social Media

women in a counseling session

I help churches, ministries, and organizations support Millennial and Gen Z women with emotional health.

Everyone has a God-given calling. Hurts hold people back. With Pink and New™ our mission is to equip churches to help Millennial and Gen Z women seek God for emotional healing, maintain their emotional health, and live out their God-given calling.

Are you a Christian leader receiving more requests for emotional support than ever? For relationships, miscarriages, heartbreak, and more? Want to provide consistent care but understaffed? Learn more about our pilot with Ellel Ministries Canada

Incubators &

Velocity Incubator Waterloo Canada logo
Communitech Canada Incubator logo
Toronto Redemptive Lab Praxis logo
Tyndale University Logo
Face to Face Ministries logo
Ellel Ministries Canada
GreenHouse Incubator University of Waterloo United College Logo
Conrad School University of Waterloo logo


"Every morning I wake up to check my Instagram, and every time I see your posts, I feel like God is talking to me, reminding me that He is there and He is faithful. I am suffering from depression and anxiety but I just want you to know that every time I see your posts, it reminds me that I am not alone that God is with me."
- B






  • Instagram
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  • Spotify
  • Pinterest
  • LinkedIn
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